Excellent sites for your business

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Do you know what your website’s goal is? Optimally designed landing pages are key online tools that convert website traffic into leads. We have experience in website design and branding that maximize conversion rates for successful online marketing campaigns.

Excellent sites for your business

@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IiIsImFmdGVyIjoiIn19@.
Do you know what your website’s goal is? Optimally designed landing pages are key online tools that convert website traffic into leads. We have experience in website design and branding that maximize conversion rates for successful online marketing campaigns.

Designing modern landing pages

You may be wondering, what are the types of conversions? Contrary to popular belief, a conversion doesn’t have to be just a purchase. Simply put, a conversion is when traffic from an effective SEO strategy, paid search, social media, or content is converted into something that has value to you. A conversion can take the form of:

  • subscribing to the newsletter
  • create an account
  • fill out the survey
  • downloading documents, templates, PDF materials, applications
  • other forms of customer interaction

A conversion is the successful completion of an interaction that you expect a prospect to have. A metric that shows the percentage of your total website traffic that is successful is Conversion Rate (CR).

Why is a Landing Page so important?

Most online marketers describe landing pages as a sales tactic focused on getting users to take a specific action after clicking a link from an SEM (Search Engine Marketing) or SMM (Social Media Marketing) campaign. Instead of landing on a generic homepage, landing pages clearly outline what the user is supposed to get and how to get it. With clear conversion results, landing pages have become an essential part of every company’s marketing arsenal.

Does landing page = higher conversion?

That’s how it should be, provided your landing page design is optimized enough to lead users to consume your content and immediately move on to purchase. However, it’s not always that simple. The effectiveness of a landing page depends on a number of factors. Often comprised of images, buttons, paragraphs, and forms, a landing page aims to simplify the process to the bare minimum, which in turn increases conversion rates. However, creating an effective landing page is more than just designing a newsletter, SEM/SMM ad, or homepage. There are certain guidelines you should follow to maximize its features and achieve conversion success.

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